MERCURY TRADING
A LARGE VOLUME, HIGH-END SHOE TRADE COMPANY NEEDED A SET OF PROMOTIONAL GRAPHICS FOR THEIR CASUAL & HIGH-END COLLECTIONS. FIRST ONE MATERIALIZED INTO A POSTCARD CAMPAIGN, THE LATTER INTO A MUSIC CD FOLD-OUT, BOTH BASED ON CLIENT'S COLOR THEME. THE SET CONTAINED TWO AUDIO CDS AND WAS GIVEN OUT DURING A CHRISTMAS RECEPTION TO CURRENT AND PROSPECTIVE WHOLESALE BUYERS.
ROLES
DESIGN DIRECTION, VISUAL DESIGN & PRE-PRESS PRODUCTION.
 
MAIN GRAPHIC (hand-stitched from blank canvass):
CD FOLDOUT: