THE OBJECTIVES WERE TO REDESIGN A TYPICAL CATEGORY PAGE AT EBAY (2010) BASED ON EXISTING WIREFRAME. THE MAIN CHALLENGE WAS TO FIND A UNIVERSAL, FIT-ALL SOLUTION FOR A 100K LEVEL 1 AND 2 CATEGORIES, ALL WHILE KEEPING THE ARCHITECTURE FRAMEWORK INTACT. IT BECAME CLEAR TO ME THAT THE DESIGN PROBLEM CALLED FOR A FLEXIBLE AND ADOPTIVE SOLUTION, THAT WOULD INCLUDE A MORE TARGETED AND CURATED ADVERTISING, AS WELL AS SUPPORT FOR VARIOUS USER TOOLS INCLUDING SHARING, BOOKMARKING AND TAGGING. TO ME, THE VERY SPECIFIC CATEGORIES SHOULD BE MORE PERSONALIZED TO THE TYPES OF ENTHUSIASTIC USERS THEY SERVE AND ATTRACT.